Besides introducing new features like the Timeline view of your profile and social applicatiions (apss) that allow “easy and improved sharing, Facebook has also been working on improving benefits for advertisers.

Facebook is trying to convince advertisers to pay more attention to the conenction that users and businesses have with their brands when they are on the site where the advertisement is shown. It now showing more then just counting click-throughs from ads and links. But will advertisers pay more attention to link customers with “brands” shown in the sites.

An addition to the Page Insights dashboard, which Facebook provides for brands as a way of seeing all the analytics related to what used to be called their business “fan” pages. Besides being able to see the “likes” and “sharing” associated with a fanbook page and the demographic and gender breakdown of those interacted with the page, Facebook now shows something it calls “People Talking About This”.

“People Talking About This” is a measurement of the number of people who have created what the site calls a “story about your page” in the past seven days.

At least that is listed in the Facebook’s guide to Page Insights:
http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf

“People Talking About This”, indicates how many people are actually talking about your business to their friends. This metric includes everyone who:
- Liked your Page
- Liked, commented on, or shared your Page post
- Answered a Question you’ve asked
- Responded to your event
- Mentioned your Page
- Tagged your Page in a photo
- Checked in or recommended your Place

There are now 4 metrics listed on your advertisement page:

1. Total Likes
The number of unique people who like your Page

2 Friends of Fans
The number of unique people who are friends with your fans, ncluding your current fans

3. People Talking About This
The number of unique people who have created a story about your Page in the last seven days.

4. Total Reach
The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) in the last seven days

Facebook is a social media giant and it wnats to keep the focus on engaging your business audience to theirs and your advantage.

The best way to get your business customers to engage with your content and “to share it with their friends” is to understand deeply what the customers you’re reaching care about. Facebook New Page Insights gives you now more for data you to gather these consumer insights.

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Filed under: Facebook Advertising

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