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Businesses that are giving up on Facebook due to failed marketing endeavors need to relook their marketing strategies. The growing number of Facebook subscribers exceeding 1 billion makes this social media networking site a hotspot for procuring targeted niche markets.

Business owners and marketers should consider the following 3 marketing strategies for implementation to spike up their Facebook Business Page marketing campaigns for greater consumer engagement and business growth.

1) Engage a Variety of Contents

The market is limitless on Facebook with a variety of consumers having different needs and preferences. The smart marketer should be engaging in different types of contents that would interest different types of consumers on Facebook. One could target by gender or age bracket if not by interests and needs. These could be identified through in-depth and careful market research by the marketer.

It is a known fact that same content is boring, especially with Facebook users who are on the web everyday for new and fresh content. As the adage goes, “there are many ways to skin a cat”, there are plenty of creative content which marketers could engage in to attract their desired potential leads and customers from the vast number of Facebook subscribers on the most popular social media networking platform in the market.

As competition rises rapidly today, variety is the essence of successful marketing on the Internet where marketers need to change with the market trend and flow according to consumer behavior and demands. Besides business branding and products or services, marketers could offer helpful tips and solutions to daily life challenges or share personal stories of success and failures in life, work or business.

Marketers could cater to the needs of different groups of consumers on Facebook by identifying their preferences with options of product photos, infographics, videos, articles and links besides stimulating questions or inspiring quotes. Different contents appeal to different fan groups to capture their attention with a higher degree of engagement on the brand and business.

2) Deploy Interesting Photos

Photos and pictures are excellent visuals to manipulate in Facebook marketing where business leads and customers could identify with the brand or marketer better than just text. This includes the deployment of social photos besides business-related pictures to encourage higher user participation in terms of comments, likes and feedback. When Facebook users are actively engaged with these photos, a good relationship could be struck to build trust and confidence in the brand or the marketer.

Any interesting photo is a crowd puller on Facebook to lure in the desired connections for growing the business. This may be just the first step of the marketing strategy in a dynamic marketing campaign; success has to start from one step.

Larger images often enjoy more support with more likes, shares and comments, especially interesting and attractive ones. Photos and videos could be shared on Facebook with a direct publish into the post over using a link with a thumbnail.

Facebook fan participation includes writing a caption on the posted photo to generate more interactions with potential leads and customers. This would inspire support to the brand through the provocative or inspiring images that tend to stir up the right emotions within the user.

Emoticons are highly popular and effective in Facebook posts which could be deployed in business marketing campaigns for a dose of enthusiasm and positive emotion to support the brand, business and marketer. A simple emoticon is also a dynamic visual which viewers could connect or relate to and would easily associate it with the brand and business.

3) Best Publishing Times

Although there may be billions of subscribers on Facebook, there are certain times where the traffic is at optimal levels at different geographical locations. Hence, it is critical to identify the best publishing times of posts on Facebook to catch the intended crowd of business supporters.

The right posting time encourages more active participation and interaction by users to offer immediate responses that impact others on the web. When the right time is missed, the news become stale and users would not feel excited to make any comments or share as they feel that the news is no longer current although they may still be the first to read due to different time zones.

The right time of posting refers specifically to the day and time to ensure the highest traffic availability for immediate responses. The best day to post on Facebook for optimal responses would be during weekends, especially Saturdays, while the good times would be non-peak hours for web consumers to enjoy the post. Hence, specific preferred posting hours would be between 8pm and 7am to secure a high number of likes or comments with a stronger participation in sharing the post.

Marketers’ Role

Internet marketers who deploy Facebook in boosting their marketing endeavors need to keep a watch out on consumer patterns of interactions with a clear identification of their preferences. This would be helpful in planning appropriate marketing campaigns using the right strategies that would generate maximum results as ROIs.

Another important aspect of Facebook marketing success is to ensure a constant user engagement that connects marketers with targeted Facebook users. Every post must be well thought out with the right audience in mind to encourage active user participation that would create a market buzz to impact others. This is important as statistics reveal that most Facebook users spend an average of 7 hours daily on Facebook whether through browsers or apps.

Moreover, instead of exercising hard-selling strategies most of the time on Facebook, marketers need to approach the more human side of users; appropriate user emotions should be stirred with the right post and different topics or subjects should be posted to encourage fans and followers to open up to the marketer on their needs and preferences.

Conclusion

Internet marketers and business entrepreneurs need to consider useful tips that could propel their online businesses to greater heights through well structured Facebook Business Page marketing strategies. When the fans’ preferences are placed as top priority in the marketing endeavors, sales would increase.

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Aspiring entrepreneurs today are indulging in Facebook marketing with the social media network deemed as the ‘mighty goliath of social media’ with billions of registered users that are potential business leads to any business. This is very attractive to small businesses wanting to source target demographics easily and readily without wasting time and money with billions at the doorstep for the taking.

Facebook Features

LotCon-Advertising-Facebook-Marketing280

Facebook is engaged by small aspiring business entrepreneurs to compete with the giants in the industry and market without losing out on resources, capital or returns. This social media platform is more than a place to share personal information, pictures or even videos for online social interactions; businesses could reap a fortune sharing and promoting relevant content that builds up their brand and market position.

Small business owners and marketers are quickly tapping into Facebook via the wide array of features that could be manipulated as marketing approaches in building consumer trust and confidence in the brand and products or services offered. It is easy to get started on Facebook with a free registration and the creation of a simple yet creative personal profile page or business page that is the focus of the marketing activities.

The following reasons compel small business owners to venture into Facebook marketing to derive optimal returns and results.

1) Easy to Build Trust on Brands

Branding is a difficult process in any market, but easy on Facebook with the millions of subscribers. There would be enough Facebook users who would be inclined towards the brand or business offerings to generate the desired level of trust and support in establishing a brand name.

Many local brands are well established through Facebook by leveraging on its wide domain and easy acceptance by web users. Facebook trust is established through the common acquaintances in the social media network community that knows and likes one another. As one shares or posts a piece of content, many responses are expected in a short period with a strong level of trust inclined and an acceptance of the content as true and accurate.

Little effort is required to garner credibility once web users are enlisted into that specific social community.

2) Huge Reservoir of Potential Leads

 Facebook offers billions of potential business leads to any business one may wish to start up on the Internet. There is no need to seek viable business prospects with the millions waiting to be called upon and millions more waiting to enquire what is offered.

The world’s largest social media platform contains all walks of life from every nook and corner around the globe to be viable business customers for any business big or small. The onus is on the marketer or the business entrepreneur to tap into Facebook for the preferred niche audiences as market potentials.

3) Deeply Engaging and Interactive

 Facebook users tend to be highly engaging on this social media networking platform with many hours indulging in online connectivity and interaction, especially with sophisticated mobile devices that have dynamic apps.

With the long length of interaction time on Facebook, small business entrepreneurs are able to engage identified potential leads or enjoy more success in finding preferred niche markets at any time to build their leads list.

 4) Multiple Connections

 Facebook marketing allows multiple connections with one marketing efforts that makes the activity very cost effective, especially when high returns are generated. This huge community grows exponentially with the average Facebook user having an estimated 350 friends in its circle of influence.

Marketers could share contents at one level of influence with deeper and multiple levels of sharing made possible through that level of connections.

5) Simple ROI Tracking

Facebook offers an exciting feature known as ‘Insights and Analytics’ that ensures targeted user groups to view business ads and messages with accurate reports which are in-depth on Facebook advertising.  This user friendly and helpful online analytics tool helps new business entrepreneurs to understand their market position from detailed figures on their marketing endeavors and advertising escapades. Small business users are able to gauge how responsive are their marketing campaigns and strategies to improve where required.

6) No Missing Out on SEO in Search Engines

The high popularity of Facebook attracts Google’s search algorithm to include the social media’s public content in its searches. Hence, a well designed public business page on Facebook could be picked up by Google with a high ranking that contributes to attracting more web traffic to the website.

Marketers would have less work to do in ensuring a favorable stand with top search engines like Google in securing high SERPs to benefit their business brand and market visibility.

7) Up-to-date Competitor Monitoring

Facebook business pages have become very ubiquitous to be publicly available with an alert eye on direct competition that would allow marketers to stay ahead at all times. It is usually not easy to keep pole position with the rising competition in the market from all quarters.

However, some complimentary companies could strike up an alliance to become business partners with the right conditions set in place. Small business owners and marketers could leverage on the strengths of these alliances to move forward in the market more quickly than scheduled.

8) Get Personal without the Clutter

Loyal customers are very supportive of the brand and business when the presentation is on a personal level that allows the entrepreneur to be transparent with more opportunities for personal customer interactions. There is no need to clutter the main website with the proper provision of contents conveyed to specific customers on a personal approach which Facebook offers through its varied features.

Conclusion

These exciting reasons should suffice to attract any aspiring small business entrepreneur to jump into the bandwagon on Facebook to get going on the playing field with the big boys and survive. However, Facebook marketing should not be the only marketing strategy to be adopted to grow the business. It is excellent to get the business off the ground for new business entrepreneurs seeking a business opportunity without getting drowned in the ocean.

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Facebook Business Promotions More and more modern online businesses today are looking at social media to assist in effective Business Promotions that would win over more customers in the local and non-local environments. This is where social media giants like Facebook and Twitter could boost their business operations, sales and web traffic tremendously with low cost.

Facebook Marketing Effects

Local businesses are jumping onto the social media platform to leverage on Facebook for more benefits in marketing operations. Facebook is favorably adapted into the business’s marketing mix for the best ROI.

Facebook offers plenty of exciting features which could prove viable for businesses in promoting the brand or products and services. The Offers feature on Facebook is widely manipulated by online businesses where online coupons could be generated on the local business page which is promoted via newsfeed to attract potential business leads and customers.

Web consumers find this coupon offer convenient and more attractive in deciding to make a purchase without the hassle of pushy salespersons insisting on a sale closure. The free coupon allows consumers to try out the brand, product or service before taking on more. Businesses are able to gauge the effectiveness of their marketing strategies and choice of coupons to attract the right groups of consumers.

Facebook marketing could ripple through local small businesses to large businesses outside the local vicinity as the business progresses in size and operations. Non-local or international business growth is easily accommodated with Facebook marketing as the Facebook marketing features are available at a local or non-local environment.

Steps in Synergizing Marketing Strategies

Every Facebook marketing strategy could be enhanced with the right marketing tactic that satisfies local and non-local targeted niche markets. This may take more effort and creativity on the business owners or marketers, but the rewards are greater in comparison to single marketing endeavors. More creative juice should flow once the business owners or marketers get the hang of Facebook marketing with other market dynamics to impact local and non-local markets to boost their business outcomes.

Step 1 – Identify the Irresistible Offer

When businesses give an attractive offer that is free and useful to targeted consumers, it would draw in more potential business leads to boost the business operations, sales and bottom lines. Such offers are usually irresistible to consumers who are inclined towards the brand or products that are useful and relevant to their lives and work.

These attractive offers could come in the form of discounts and promotions as well as free sample products or accessing to exclusive articles and videos that would benefit consumers. A simple call-to-action of clicking on the ‘Like’ button to secure the free offer is such an easy task which would attract many consumers. The high ‘Likes’ augur well with top search engines that would accord a high page ranking to benefit the business in terms of boosting the market visibility and reputation of the business and brand.

If the attractive offer has a short timeline that is a close expiry or validity date, it is likely that more consumers would be drawn to it with a higher number of responses on call-to-action.

Step 2 – Prepare Promotion Banners

A dynamic Facebook marketing campaign with local and non-local businesses should include online banners of promotion. At least two business promo banners should be designed and created for fans and non-fans as each category of consumers have different needs and inclination towards the business and brand.

Facebook banners have specific tab requirements on the width and length using maximum 520 pixels. These banners could be very instrumental in attracting the right crowd with the right colors, images and text in promoting the brand or products. A creative design would certainly stir up more interests on the business brand for a closer look at the available offers.

Step 3 – Special Business Promotions  Additions on Facebook

Facebook offers many exciting features which could be added to the online marketing campaign implemented by marketers for greater results. This includes adding HTML or FBML application to the page to boost market awareness.

Marketers could also enhance the Welcome Tab as the default landing tab for all web visitors, especially non-fans on their first web visit. Visitors would feel warmth on sighting the “Welcome” sign that is more personal than the default Facebook page Wall. The setting could be activated personally using the “Setting” button on the Facebook wall tab.

New tabs should always be checked and tested for smooth functionality to avoid confusion and frustration. This would help system administrators to be more focused on the marketing components without losing track of the marketing objectives. Sighting two banners during the testing stage could be rather confusing for even administrators.

Step 4 – Detailed Tracking with Google Analytics

Facebook marketing could prove to be even more dynamic with local and non-local business promotions when proper tracking of the marketing strategy and campaign is administered. Good tracking is essential to high returns on investment by farsighted marketers in their business development and expansion in the market.

Tracking the success of every Facebook marketing endeavor is easy through Google Analytics where customers come by the custom Facebook page. The tracking activation could be imbedded in the Welcome tab using Google Analytics code directly.

Big or Small, Local or Non-local Businesses

Facebook marketing is feasible for all types of business in different industries today. A high number of ‘Likes’ on Facebook could boost the company’s market presence and status with more crowd to its website besides the favored SERP ranking by top search engines.

With the millions of Facebook users and subscribers plying the platform daily, many targeted consumers could be procured by online businesses that deploy creative marketing tactics on this giant social media. Local and non-local businesses could enjoy lots of potential leads for more sales at lower marketing costs with a simple profile setup.

Creative Business Promotions Marketing strategies could be designed and implemented in attracting more web consumers from Facebook to support the business brand. As the business fan base increases, the quantum of sales would also increase.

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LotCon-Advertising-Facebook-Marketing280The advent of social media transformed not only communications and connectivity, but also business and lifestyle. Today’s digital era brings forth new business opportunities from every nook and corner of the world with the Internet as a vast and transforming platform to take any business into new heights of success and glory.

The heavy dependence on technology today moves more and more consumers to connect on the Internet through social networks such as Facebook. More companies and marketers are proactive in social media marketing via Facebook that boasts of millions of users with tens of thousands plying its platform daily all across the globe.

Social Media Optimization 

Every modern business knows that it is vital to optimize its website and contents before sharing across the currently popular social media platforms. Social media optimization (SMO) performs this task with exact precision that is efficient and effective in promoting the brand and business offerings. The end result would be more traffic to the web business site to be converted into sales and profits.

Facebook provides an excellent platform that allows marketers and business entrepreneurs to promote their brand and wares as well as services to a wider scope of potential business leads at very low cost. Marketers with a Facebook account could kick start their SMO process through a Facebook profile page to introduce themselves to the millions of users on Facebook.

The profile page allows the marketer to connect with other Facebook users on the same grounds that would attract like-minded individuals who could be potential business customers or investors. Another important page that marketers could create is a business page that identifies or relates to the marketer’s area of specialization.

This page should be interesting and relevant to a targeted audience group with the best configuration that helps the viewer identify specific details of the marketer, brand, company and location. A unique and original presentation offers a good impression to viewers who are stirred with curiosity and interest to get to know the marketer or the brand.

Continual Process of Optimization

Successful utilization of social media for optimal marketing comes with a continual update of interesting posts and relevant links. This is crucial to keep the audience attracted and interested in following the brand or potential business offers. A healthy, steady flow of web traffic to the website is required to ensure market relevancy for the brand or business.

Every successful business today requires a steady group of loyal customers who could be selected from social media platforms with the best of SMO. Organic traffic is best generated this way instead of buying from purportedly leads suppliers in the market with a diverse mixture of leads that require filtering. Such a large fan base may not necessarily contain potential leads that are useful to the company’s bottom line at the end of the day.

Once an organic leads list is generated, the marketer must constantly engage with these potential leads; otherwise, they could be lost to competitors who are always stalking to lure them away. This involves regular postings, replying to comments and queries with an active online forum participation that would interest fans and followers. These are all part of good SMO which would attract the attention of search engines to be accorded a high page ranking to lure web traffic from other sources.

Effective Content Marketing

An optimized social media website requires high quality content that is relevant and interesting to attract web readers and captivate their attention. The best choice of words in an article posting is required to interest the web reader from start to finish.

Interesting themes and topics are preferred to capture the right niche markets even on Facebook. This would generate appropriate potential leads that support the brand and business with a strong relationship established. An effective SMO through Facebook Marketing would cover high quality content besides brand pages creation, cover photos design and profile photos which professional graphic designers are capable of.

When the right contents are generated consistently on Facebook using SMO, more web traffic would come by as search engines would respond favorably to the high quality structure and contents posted. This requires creative skills and sufficient resources to be significantly successful in any SMO marketing attempt.

Desired Marketing Skills

The preferred marketing skills which one could indulge in an effective SMO marketing would be white hat SEO, search engine marketing and social media marketing. Many tech-savvy business owners and marketers also apply offline marketing strategies to drive traffic in their online marketing campaigns using relevant tools for the optimal returns.

Search engine optimization (SEO) techniques are commonly applied with SMO on Facebook to enhance organic searches for higher search engine rankings. This would include on-page and off-page optimization components that could impact the web business site. Good links are important in building the market visibility and credibility of the web business on the Internet in good SEO.

Search engine marketing is also quite popular amongst Internet marketers who have the budget for online advertising. This paid search advertising could generate a huge volume of traffic for the marketer who must bid for their ads to be displayed prominently. SEM allows directing the desired traffic to any new website that has not been indexed as yet by search engines or to a landing page on Facebook for more results.

Social media marketing manipulates social media networks on displaying ads that would attract the required web traffic. Targeted niche markets are possible and precisely identified through social media marketing to provide the best of potential leads for the business.

Conclusion

A comprehensive SMO strategy is possible when the best of online marketing technique is implemented creatively in any marketing campaign to boost business outcomes. Facebook with other social media networks form dynamic marketing platforms today. SMM is easily successful with the proper implementation of SMO where best social media practices are adhered to consistently.

A proper Facebook profile or a well-designed fan page would fetch better results with the right execution of Social Media Optimization (SMO) practices.

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Facebook Ads, coming soon...

Facebook Ads, coming soon…

Facebook is renowned as a dynamic online marketing platform after Google. With millions of subscribers, Facebook offers the best environment to reach thousands of potential business leads every day as tens of thousands ply the platform. Any Internet marketer would view Facebook as a gold mine with plenty of nuggets to harvest daily.

However, Internet marketers must be familiar with the basics of Facebook marketing strategies to generate endless streams of potential leads before they can dominate the market.

Understanding the Dynamics of Facebook

Marketers must remember the origins of Facebook as a social network that was designed to communicate and connect with others efficiently and effectively; it was not meant to be a marketing platform where marketers pitch their sales on preferred brands and products or services.

Nevertheless, technology has progressed so dynamically that Facebook has been roped in as a powerful online marketing platform with great results. Both consumers and marketers are hooked on Facebook marketing to get the best of business deals that benefit.

The dynamics of Facebook lie in the platform’s simplicity. An account on Facebook suffices to kick start the marketing endeavors of an excited Internet marketer with a picture in the profile page. Interesting personal details in the profile page would start drawing like-minded individuals to the marketer who should connect immediately these potential leads.

The Facebook profile page is extremely versatile in attracting the desired niche business audience when the right information is filled in for a public display. The marketer’s profile acts like a calling card which would have others calling in if the marketer’s profile facts are interesting or intriguing to be fans or followers. Marketers could boost the in-crowd with blogs, Twitter and capture pages on the profile section that would draw traffic from various quarters for a larger selection of potential leads.

The proper profile page setup would have many clicking on the website URL to learn more about the marketer and make the initial contact. The marketer should show initiative, adding new contacts to their personal list on a daily basis to grow their mailing list. As the list grows, others would come on automatically as they are curious to note a growing list. However, an over-excessive addition of friends could incur the wrath of Facebook administrators who would consider the action as scam activities.

Manipulating Facebook Features

After the initial setup of profile page and getting the hang of adding in fans and friends on a daily basis, marketers could interact and engage with their potential leads in various ways to establish a strong friendship. The Facebook “Like” and comment columns are great attention grabber on postings to attract others.

Marketers should also ‘like’ potential leads’ pages with encouraging comments that would win them over as friends to kick start a good relationship that would benefit business later. Facebook comments are very effective in showcasing the marketer as the comment is displayed on the potential lead’s wall which is visible to all the contacts of the individual. Hence, marketers stand to draw more business prospects from one account with a simple comment. More traffic would be channeled back to the marketer if motivating comments or postings are executed. This could include inspirational quotes, videos and appealing images or blogs. Interacting constantly with Facebook users is dynamic in manipulating Facebook for the marketer to secure more traffic.

Marketers have a powerful platform to share pictures and videos which may be of any topic or theme besides brand and business-related. The types of pictures and videos shared on Facebook reveal the personality and character of the marketer which would attract others. Videos on Facebook are becoming popular as it is easy to produce a video on Facebook which allows a simple upload or an instant shooting that would be uploaded without hassle. Business promo videos that are well produced to be fun and entertaining could score as well as personal themed videos for getting to know one another. The videos are great for displaying networking events and funny incidents while personal achievements and discoveries could be shared to influence others.

The Facebook Groups feature is a very powerful marketing feature for marketers who understand its dynamics to win more leads and dominate the market. This Group feature positions the marketer as a market leader or expert who has useful and important information to be disseminated which readers or followers would benefit if they come on board. Those who join the marketer’s group would be opened for conversion as they would want more of the goodies showcased. The marketer could create or join any number of Facebook groups that would steer more traffic to the website for conversion to sales.

Facebook Marketing Strategies

Facebook offers a host of exciting marketing strategies that would generate high traffic volume effortlessly. Marketers could manipulate the Facebook event feature in creating an online public event which is open to all Facebook members. This alone opens the floodgates of high web traffic from Facebook with a specific URL to communicate and integrate with other social networks such as Twitter and Pinterest.

There is also the powerful Facebook Wall post where messages and comments could be posted by the marketer to promote the brand and business. However, marketers should post useful and relevant content effectively on these walls to attract the right crowd as potential leads for the business.

Marketers could also get on with blogging to capitalize on Facebook Notes where the blogs could be visible to all Facebook users. It is easy to deploy Facebook Notes marketing with the available import apps on the marketer’s blog content into Facebook Notes automatically.

Conclusion

There is no end to the number of ways Facebook could be engaged in generating massive potential leads from its millions of users and subscribers. The onus is on the marketer to be bold and creative in manipulating the platform’s features proactively to attract targeted potential leads for the business.

Facebook is a free for all social media networking platforms with high savings when its features are well manipulated in effective marketing strategies for drawing more leads to establish a stronger market presence for the brand and business.

Facebook Marketing

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LotCon Facebook MarketingNeed to know more about Facebook Marketing for YOUR business? Check our latest publication: LotCon Facebook Marketing

 

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Facebook's EdgeRank Algorithm With the growing popularity of Facebook on the Internet today, business owners and marketers are quick to embrace all of Facebook to brand their businesses quickly and successfully to stay ahead of the rising competition. However, this popular social media networking site is also proactive in tightening its dynamic features to ensure highest standards and processes amongst its users.

There is an active exercise by Facebook to instigate a more stringent processing algorithm known as Facebook EdgeRank Algorithm.

Offerings of Facebook´s EdgeRank Algorithm in the Marketplace

Facebook EdgeRank is a special feature on this social platform to determine the display of contents on its followers’ newsfeeds.  This is a crucial feature which business owners and marketers need to exploit diligently and creatively in order to be noticed in the market and drive traffic to their web business site.

The continual changes to the EdgeRank algorithm in Facebook cause lower traffic generated to web business sites which no longer comply with the updated stringent features. Aggressive business owners and marketers who wish to continue to manipulate Facebook marketing must seriously consider upgrading their web business sites to comply with the latest requirements of EdgeRank; otherwise, the traffic volume would continue to decrease.

The dramatic drop in traffic visiting the Facebook posting page is a great concern for business owners and marketers who rely heavily on high traffic to boost their branding and business outcomes in the market. Important factors of manipulating EdgeRank appropriately must be considered to ensure a quick adjustment to effective business branding activities for higher traffic and wider market visibility that benefits the brand and business at the end of the day.

1) Strong Relations among Users

Business owners and marketers who are anxious to capitalize on Facebook EdgeRank algorithm must work hard on the strength of their relationships with fans and followers. Although Facebook boasts of millions of active users, personal relations are to be identified and worked on to establish trust and confidence besides respect and support between marketer and Facebook user.

A strong interpersonal relationship could be achieved through more interactions made between the parties. Frequent comments, sharing of information and likes help pave the way to understand potential business leads better to establish a strong relationship before successful business opportunities emerge.

It is crucial to have fans and followers responding actively on newsfeeds between the parties that would generate a mutual respect for later business opportunities. There must be a reciprocal response between marketer and potential lead that would boost the number of viewers on a profile page. Hence, the items on display must be so interesting, relevant and appealing that viewers would respond supportively to drive a higher ranking by Facebook EdgeRank.

Such affinity relationship requires constant and consistent real interactions. The brand page could boost wider market presence with a better affinity relationship. Marketers need to be proactive in not following fans’ posts alone, but contribute interesting contents dynamically that would secure the approval of their fans and viewers.

An interesting or helpful comment on a fan post could stimulate a stronger affinity with the marketer while waiting for the right opportunity to promote the business and brand. Facebook EdgeRank determines the edge a brand has in the market or at least on this social platform depending on the strength of affinity stimulated.

2) Greater Weight or Market Credibility

A good evaluation by Facebook EdgeRank Algorithm on the user’s news feeds augurs well by the social networking platform as well as the industry and consumer market. Facebook itself is a tower of credibility in the market and its ‘Like’ feature is noted to be a good indication of the post’s weight or credibility on the Internet.

Marketers and business owners should be diligent in doubling their efforts to encourage more Likes and comments that boost the weight or credibility of the page. This would require consistent quality content that is enjoyed by followers and fans. Marketers and business owners may need to incorporate dynamic marketing strategies, including video marketing, images and backlinks to direct organic traffic to their web business sites.

When quality contents are posted, greater user engagement is generated which is noted by Facebook to accord more weight and credibility to the page. The sophisticated EdgeRank algorithm is powerful in identifying and evaluating newsfeed contents that manipulate the latest technologies and solutions. Plain text displays are not highly ranked by EdgeRank which generate a lower traffic at the end of the day.

Good EdgeRank evaluation with better weights could be secured by posting a mix of pictures, videos and useful links as well as an inspiring quote or one liner motivation. This approach brings on more weight to give the marketer more edge and dynamism to attract more traffic.

3) Fresh Content Desired

Facebook EdgeRank algorithm prefers and diligently seeks a fresh content constantly to provide its social networking users the best on the Internet. However, there is a double-edged feature with such imposition. Fresh content may not be deemed fresh when it is evaluated later in the day with lots of other fresh contents on display which are dutifully evaluated by EdgeRank.

But a user may consider the content fresh upon opening their newsfeed for the day. EdgeRank may have re-evaluated the post to be less than engaging by then which in a way robs the user of viewing the content that might be beneficial to them. With the massive submissions of information to Facebook today from its millions of users, a few hours posting would be considered ‘old’ or outdated in the afternoon or evening.

Hence, frequent posts are necessary to provide the latest updates that would be rightly evaluated by Facebook EdgeRank Algorithm. The best posting times would be when most fans and followers are online to view the posts that would be rendered as fresh. Otherwise, when fans and followers view the posting later, the news would not be considered fresh and of value by the social media algorithm.

Conclusion

A proper understanding on Facebook EdgeRank Algorithm would help marketers and business owners in deciding the best marketing steps for successful marketing campaigns that build brands.

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Facebook is an extremely popular social media networking site that companies today are manipulating to propel further in their business endeavors for greater success. It is not surprising that companies are deploying strategic Facebook marketing to reach out to massive crowds on this social networking site that boasts of millions of subscribers and users.

The high SERP ranking of Facebook draws many to its platform for greater business opportunities to enjoy huge traffic that would boost the business operations and bottom lines. And Facebook does not disappoint marketers and business entrepreneurs who are keen to tap its resources with the increasing apps that are emerging on the Internet.

Dynamism of Facebook in Online Marketing

Facebook is renowned as a dynamic online marketing platform that differs from other social sites. This open platform encourages lots of application developers to develop new dynamic apps which are quickly embraced by web consumers. Hence, the business potential on Facebook is high with a possibility of viral marketing even for such apps.

Web consumers are pleasantly surprised with many of the Facebook apps that appear on this social platform as the apps features were interesting and versatile to be useful and helpful. As the demand increases, more Facebook apps emerge with advanced technologies boosting such developments.

It is possible for a simple online business entity to go viral on Facebook if the conditions are right. The market is constantly seeking new and dynamic solutions that are value-added for consumers. Facebook proves to be an excellent platform for viral marketing via apps that are versatile and relevant. These include online games, online contests and quizzes that have engaged massive web audiences across the globe today.

Role and Impact of Facebook Apps

More and more web consumers are accepting their friends’ invitations to join various Facebook groups or download certain apps to enjoy greater communication channels and online entertainment. With many of these apps being free, businesses are capitalizing on them to promote their products and services for more traffic.

A downloaded Facebook app could prove instrumental in driving the required traffic to the web business site to fuel the business operations and bottom line. The application would be displayed on the marketer’s profile page. This would attract the right types of potential leads to the business as ‘birds of the same feather tend to flock together’. Web consumers who have a similar app interest would be drawn to the marketer’s profile page and browse through business offers displayed on the website.

Facebook apps such as online games could also bring like-minded web users together in some friendly online game competition as a start before good friendly relations are fostered. Marketers could seize the opportunity in strengthening these relationships through constant online communications and sharing of relevant and useful information that their newfound online pals may find beneficial. Once trust and confidence are established in a good relationship, marketers could introduce their business offers which they would know to be useful and acceptable to their online contacts.

Choice of Apps

Selecting the right Facebook apps could prove extremely beneficial for the business owner or marketer who would be connected with the right group of Facebook users that could boost their business endeavors. Different Facebook apps could be deployed to target different niche markets to fuel the business for the marketers. Dynamic apps on Facebook prove to be instrumental to a business success if the right marketing strategies are activated at the opportune seasons.

Hence, it is not difficult to manipulate Facebook apps to boost business outcomes with a little research and understanding on how the apps work and identify potential online marketing strategies to be worked into appropriate marketing campaigns. Marketers need to search out appropriate apps that have lots of fans or users who would be potential business leads for their business development.

Viral marketing on Facebook would prove easy when the app is very popular with a high volume of users. An active participation or prominent market presence via the appropriate Facebook apps would open the floodgates for the marketer in seeking massive potential leads for the business. Marketers would need to exercise their business acumen and creativity in leveraging on their selected Facebook apps to promote their business brand, products or services professionally.

Potential Success of Viral Marketing

Successful viral marketing via Facebook apps is possible with some strategic planning skills and marketing campaigns identified that benefit the business. Online games apps are most dynamic where many web consumers enjoy being entertained with the creative online games on their computers and mobile devices.

There is a certain unlisted friendly competition amongst online gamers who share readily various contents that include marketing business offers. It would be easier to market to web consumers who are part of the online apps circle of influence than cold calling via emails and advertising. Less cost and time are incurred with the deployment of Facebook apps via viral marketing.

Successful viral marketing using Facebook apps could happen when manipulated in conjunction with other dynamic marketing strategies such as video marketing. YouTube is another popular platform that could boost a viral outreach to a business when employed rightly. An appropriate YouTube video trailer on the business brand and offerings with the selected Facebook app could attract great online interest, especially if the video is well designed and distributed.

Web consumers who love visuals and audio presentations would embrace such offerings even if they are business promo videos. Many business messages could be incorporated in one dynamic video to cause a viral effect that benefits the business.

Conclusion

The success of Facebook marketing lies in the creativity and diligence of business entrepreneurs and marketers who are able to engage Facebook apps to generate a viral marketing effect.

The plethora of Facebook apps in the market today makes it easy for marketers and business owners to put together a dynamic marketing strategy that would bring about a successful marketing campaign to boost brand presence in the market with higher sales and better ROIs.

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Facebook today is many things to many people; ordinary web consumers use it as an online means of communication while companies manipulate it for more business opportunities. The old and the young, regardless of gender, embrace Facebook. Hence, it is not surprising that this social media network enjoys millions of active users, which form a strong basis for companies to target their niche markets.

Golden Business Opportunities

Facebook is offering many great business opportunities to ordinary consumers who want to be successful at online business ventures quickly. The myriad of online home-based business opportunities are attracting many novice online business entrepreneurs who are quickly adopting the relevant marketing skills available in the market for success.

The vast and growing number of business potential leads on Facebook is one great reason for the keen indulgence on Facebook marketing. A small percentage of Facebook users attribute to a huge number of business prospects to fuel the business operations and sales. This social network offers a huge platform of potential leads that would boost the business for a long time.

A small conversion of Facebook followers into business customers offers huge profits that benefit the company’s bottom line. Hence, Facebook proves to be a dynamic marketing platform with free tools and strategies that work. This feature attracts small to large companies in all industries across the world to capitalize on the vast potentials of Facebook to support the business venture and branding.

Marketers who are familiar with the marketing features offered by Facebook would most likely implement them into their marketing campaign for the best outcomes. Great lucrative incomes could be generated by a dynamic Facebook marketing campaign that embellishes versatile marketing strategies and tools.

Monetizing Facebook Marketing

If large and multi-national companies are not ignoring Facebook to market their brand and products or services, small to medium companies would be foolish in bypassing this business marketing tool. The vast benefits and marketing power exuding from this dynamic social network could generate huge returns that would be unlike any other.

One of the first steps to undertake to monetize Facebook marketing is to understand the marketing features available from this social platform. Setting up a proper account with the right landing pages and personal profile pages would prove helpful in being prepared to engage in this dynamic online marketing option.

Next, marketers would do well in establishing strong networks or build relations with niche markets or like-minded people that would support the brand and business offerings. A different, yet versatile approach is to be adopted to be successful with Facebook marketing where hardcore selling is out and attraction marketing is in. The latter refers to a softer marketing approach where the consumers are given the right bait in considering and supporting the brand instead of being coerced to make purchases instigated by the brand or marketer.

Building strong relations requires great skills where potential leads or niche audiences are provided with helpful tips and offers that benefit them. Relevant and interesting products or services would be presented as plausible suggestions without any nuance of sales that might put consumers off. Respect and trust are established in such customer relations that would fuel business operations in the near future.

Marketers need to be genuine in understanding and meeting consumer needs and demands while being equipped with the right tools and solutions to execute effective and efficient marketing campaigns. Strong customer relations help to boost the brand and market position of the business that would see a solid support through the sales which would be translated into higher profits.

Another effective marketing option with Facebook is to join online groups or forums that are beneficial to the business objectives or branding. Marketers or business owners could opt to be a market leader or industry expert where good tips and plausible solutions are offered in online forums or chat rooms to attract the desired web traffic to their web business site. These potential leads are usually Facebook users or subscribers who may be more willing to listen to the promotion of products or services if sound and useful tips or counsel are offered.

Marketers who are confident of their brand and product offerings could generate their own online groups to attract like-minded consumers who would be more readily converted into potential customers. Consumers who identify with the benefits of the discussion from such groups are more inclined towards the brand and business offerings to throw their support readily.

Dynamic Tools

Well designed quality content on websites and blogs would make convincing evidence for web consumers seeking for useful information and solutions in life and business. A smart marketing plan that is professional and subtle in directing web consumers to support the brand requires creativity and excellent planning that would compel consumers to exercise their purchasing powers on the targeted brands and business products.

Having an opt-in feature on the Facebook page is an excellent approach in Facebook marketing where web consumers do not feel coerced into following a particular brand. The opt-in feature indicates respect and professionalism which augur well with web consumers who are more discerning about their needs to be satisfied the way they want. Similarly, a simple link to the capture page allows consumers to be better informed of the benefits awaiting them through the brand or business offers.

An auto-responder is an ideal marketing tool on this social media network where potential leads information is captured to the customer database and further brand information or offers could be sent to the mailbox of the consumers. As web consumers receive the latest brand and business offers, more sales are likely to be generated as these promotion emails would be opened and read instead of being treated as spam mails.

Conclusion

The vast and growing number of Facebook subscribers is sufficient to motivate any serious marketer in manipulating Facebook marketing to boost their earnings for any business today.  This social media network is a dynamic online advertising platform that could generate more income to benefit the business bank account.

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Adverts are crucial marketing components which all businesses must engage in throughout their operation in some form or other. Today, advanced technologies transform business ads into a more exciting platform with social media networks. It is not surprising to have popular social media sites such as Facebook and Google+ that provide online ads to generate traffic for businesses of all sizes and industries.

Manipulating Different Types of Ads

The Internet proves to be a rich platform for modern businesses to generate various types of ads online compared to traditional advertising approaches. Online ads such as Solo ads and Google PPC ads tend to generate higher traffic for web business sites that are SEO designed.

Businesses would need to determine their choice of paid or organic traffic using online ads. The choice of ad types is crucial to the growth and establishment of the brand and business in the marketplace.

SEO ads may be subject to the changing search algorithms imposed by Google, which causes webmasters to be on constant alert to the stringent changes. Preferred keywords need to be continuously effective to avoid a falling out with updated search engine algorithm changes. Webmasters need also be updated and well versed with descriptions and alt tags implementations on pictures and videos uploaded on web pages.

High quality content would generate a higher page ranking with top search engines besides an SEO based website. Hence, the stringent requirements of search algorithms may turn many webmasters and marketers away from deploying SEO ads to Facebook ads.

Facebook ads contain a host of exciting marketing features that would benefit the business marketing endeavors when applied appropriately while Solo Ads may be the choice of businesses that prefer quality and immediate results.

Advantages of Facebook Ads

Facebook Ads, coming soon...

Facebook Ads, coming soon…

It is not surprising that Facebook ads are highly popular with modern businesses wishing to secure high organic traffic with the millions of subscribers on this social network. Business owners and marketers would have a field day selecting their choice niche audiences from the billions of daily Facebook users to fit their exact marketing strategy and campaign throughout the year.

New subscribers are being added to this highly popular social media network every day, which is a delight to businesses engaging in Facebook ads. There is never a lack of potential audience for these businesses seeking for genuine and free potential leads to boost the business bottom line.

It is easy to manipulate Facebook ads with little marketing and advertising skills. A little practice in setting up the online ads is all that would be required for the marketer to get going with Facebook ads. However, the market does offer a suitable software that could enhance the operations of the business. Marketers who deploy Facebook ads could opt to select specific niche market features to ensure organic traffic generation. Features that could prove useful to the company include age preference, gender, consumer interest and demographics to pinpoint the best of targeted audience.

Facebook ads could include the highly popular video marketing option which many businesses engage in today. Videos are highly entertaining to be effective in attracting targeted viewers as well as potential customers outside identified scope. High quality videos could change the minds of potential leads or brand critics to be strong and loyal customers when the right promotional materials are conveyed professionally in an entertaining and relevant manner.

Dynamics of Solo Ads

Companies may also opt to use Solo ads which are really effective when they are implemented properly. Marketers need to be well versed with Solo ad creation for the best of effects in generating high traffic. Higher costs may be incurred with dynamic customer lists, but there are many unscrupulous list sellers in the market with poor leads for sale.

Solo ads must be secured from authorized and approved agents in the market. These websites should be highly reputed in the market for such services with genuine potential leads lists made available. This would avoid potential frauds happening if unproductive lists are quickly identified and ignored. It is advisable that bulk purchases of clicks should be secured from different reliable sources at smaller quantum for better outcomes. The risk is lowered with smaller purchases, although the cost may seem slightly higher, but could be compensated over time with bigger purchase quantum when the list proves credible.

Solo ads are most effective with the availability of free gifts in exchange of contact information from potential customers. If the free gift is attractive and useful, many consumers would want it. They would willingly click on the ad and select the opt-in feature that would allow promotional materials to be sent to them in the future. This opens up the door of business opportunity for the business to establish contact with the potential lead in educating or introducing the brand and products for possible purchases.

Choice between Facebook Ads and Solo Ads

The choice of online marketing ads is entirely the marketer’s prerogative as the marketer would be well versed with the business objectives and marketing budget. Different marketing campaigns may require different marketing ads depending on the potential outcomes for the business. Hence, it is possible that marketers or business owners may choose either online ad options at different seasons to cater to the specific business needs.

Some innovative marketers may also opt to indulge in both these online ad choices, if the business budget permits. A combined ad choice may be necessary if a stronger customer base is required in promoting the business products or brand, especially when it is new in the market and a good first impression is necessary.

The effectiveness of such online ad options depends on the versatility of the marketing strategy and campaign designed by the marketer to fit the business objectives. The right target audience must be identified with a thorough research on consumer demands, expectations and needs which could be satisfied through the products and services to be promoted.

Some businesses may opt for Facebook ads for a definite ROI if properly applied while others may be limited by time and cash flow to opt for Solo ads.