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LotCon-Advertising-Facebook-Marketing280Facebook is well known as a dynamic social media network with millions of subscribers that are attractive to businesses of all industries for potential customers. This vibrant social media network is not only powerful in connecting web consumers with updates through text, videos and images; it is versatile as an impactful marketing platform for web businesses in promoting business brand and products or services.

Free Facebook Traffic

Business owners with loads of money may choose to buy web traffic as an easy and quick way to get their marketing campaigns off the ground.

However, not many businesses are privileged to have that option; hence, free traffic is desired. This is possible with the dynamic social media network like Facebook available to generate free and huge traffic volumes as this dynamic social network has millions of users plying its platform every day.

Web business sites today require constant streams of web traffic to enjoy higher sales and profit margins. Facebook is a rich source or avenue for free traffic when the right marketing strategies are applied. Marketers need to be mindful of their business goals as they take on Facebook for free organic web traffic through 7 essential tips.

Tip 1 – Include Videos and Graphics

Facebook is excellent in the posting and display of graphics and videos that would enhance any blog or webpage in generating more traffic. Consumers today are attracted by these interesting and appealing visuals and images which could be entertaining, fun and relevant to what they are searching for.

Videos and graphics are usually eye-catching to prompt web visitors in responding positively to the web link that leads them to the business webpage. Larger attractive images are usually preferred to catch web users’ attention and action if aptly applied.

Tip 2 – Write Short Interesting Posts

Modern web consumers are very busy individuals who spend a lot of time on the web, especially if they have a Facebook account. It is common to have web consumers update themselves on Facebook from computers or mobile devices with relevant apps. The latter screens may prove difficult for an easy read unless the posts are short.

Mobile users on Facebook appreciate shorter posts that are interesting over long posts which may be a challenge in retaining contents. Witty sentences are more impactful over long paragraphs in conveying the essential sales pitch subtly and professionally to win over consumers in their purchase decisions.

Tip 3 – Sharing Inspiring Quotes

Quotes are great motivators to inspire individuals at any time of their lives. Facebook users enjoy inspiring quotes which could boost their morale or confidence. These short notes could put a smile on their faces or strengthen their hope or trust in themselves or humankind.

Inspiring quotes could be plucked off from the air or through famous individuals. A significant quote could bring different meanings to different recipients and this opens up wide business opportunities for the social media groups to exchange insights and ideas while marketers attempt to establish strong relations with potential business leads.

Controversial quotes could trigger off a sleuth of discussions which could lead marketers to like-minded individuals as potential business leads while inspiring quotes offer an insight into the needs or expectations of targeted niche audiences to boost business.

Tip 4 – Proactive Interactions on the Platform

Marketers who deploy Facebook marketing for free traffic must be proactive in engaging other Facebook users. This could be executed through online group posts or forums where interesting questions and topics are posted for discussion or sharing of ideas and solutions.

A professional facilitation of such online discussion sessions would draw many interested business individuals to be inclined towards the business. All participating parties are likely to benefit from this online involvement in some way or other.

The right question or discussion topic could generate lots of interest from all walks of life. The bottom line of such online forums or discussion groups is to generate huge responses to the business that would improve brand awareness and increase sales.

Marketers indulging in Facebook interactions through online forums could be creative in posting trivia questions on business, brand or instill some fun while solving the puzzle. This would stimulate Facebook fans’ interest and curiosity to want to know more about the brand and its offers.

Tip 5 – Updating Facebook Readers

It is noted that many Facebook readers like to be updated on almost anything that is the latest news. They feel privileged to be one of the first few to know about the incident or news. Hence, these are excellent potential business leads that are open towards the business with the latest offerings.
When the information is well presented, these Facebook readers could become loyal business fans that would show support through a prompt sharing of the post to their circles of contacts. This is advantageous to the marketer who gets free advertisement assistance for free.

Tip 6 – Post Dynamic Videos

It is a fact that Facebook users love online videos which are usually well designed and produced. These are also short clips that are interesting and entertaining even if they are designed to promote a business brand or product.

It is possible that the video could be forwarded to others on the platform or other social media channels. This benefits the marketer in securing a wider market audience for free to generate organic traffic.

Short videos are ideal in capturing the essence of business messages in the content presentation which should be interesting and versatile. Viral marketing could happen with dynamically produced videos that inspire or convict viewers of the message.

Tip 7 – Posting Relevant Third Party Blogs

A successful Facebook marketing campaign need not be the efforts of the marketer alone who must write the articles to be posted as it is possible to have writer’s block. One of the dynamic techniques of having great contents for posting is to acquire premium blogs or articles from the Internet which could be shared freely on the marketer’s Facebook account.

Good backlinks could be included to direct traffic back to the web business site for the ultimate web traffic generation desired.

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(article taken from our  Monthly Business Report for February)

Several advancements have been made to every field in the world in the past few years.

One of the major platforms which went through a developing stage in this fast paced cyber controlled era is social media. Many social networking platforms have revolutionized their website’s interfaces to make their websites more appealing to the masses.

A high-rate of social networking has been witnessed in the last few years. Creators behind these social platforms are focused to turn these social networking websites into a ‘need’ rather than a ‘want’.

One of the largest social networking websites, which has ruled the internet for quite a while now, is Facebook. Four billion profiles are visited everyday on Facebook and uncountable pictures and statuses are uploaded. However there are some changes that will be in effect on Facebook in 2016. Moving on, we will let you know the changes that will appear on Facebook in 2016 and how they will affect you.

Profile Videos

Facebook is giving you a chance to turn your Facebook profile pictures into profile videos. This will give you a more entertaining chance to express yourself. You can add GIF’s or small videos in place of your profile pictures. These looping videos instead of static pictures will add an extra interactive layer to your profile. You will have a chance to make your profile stand out. You can showcase yourself in creative and engaging ways.

Profile Personalization

Your private information section will be more personalized and controlled. Facebook is giving you a chance to take back control of your personal information in the ‘About’ section. You can choose which information you want to share with whom. There might be certain information like your phone number that you want only specific people to see. You will be able to privatize that according to your priorities.

Temporary Profile Pictures

You will have a chance to put up different pictures as your Facebook profile picture for a certain amount of time. You can put up pictures of your favorite athlete, your friend’s birthday or a cause you are supporting. It will be changed back to the profile picture you last had, automatically. You do not have to change pictures again and again. This will save your effort of changing profile pictures frequently.

Facebook Messenger

Facebook Messenger is said to make two major changes to its interface.

− A Local Business Directory

− Transportation

You will not have to use other social networking websites such as ‘Yelp’ to find a nearby business such as a restaurant. Facebook Messenger is giving you the opportunity to find different businesses near you without having to go to another website.

Another feature which Facebook Messenger is about to introduce is transportation routes. You can request a ride from a friend or tap on the car button to request a ride through ‘Uber’. The estimated cost and distance will be given to you.

So, get a ride through Facebook Messenger and other Facebook changes!

Monthly Business Report

A lot more articles you find in our free direct download: Monthly Business Report for February

You can also subscribe to our monthly reports: Free Business Report Subscription

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Facebook is well known to be a very dynamic marketing platform for this era. It is not surprising to have Internet marketers jumping onto this social media network in search of their targeted niche markets through versatile Facebook marketing techniques; one of which is Facebook Groups.

Facebook Groups for Building Business

Use Facebook Groups For Viral Results Facebook has evolved from a simple online communication platform to one that offers loads of business opportunities through the apt deployment of its dynamic features. If Internet marketers grasp the dynamics of Facebook groups for their online marketing endeavors, they are bound to generate not only potential success with huge volumes of web traffic but also a wider market scope on brand awareness. It is also possible that the right implementation of online Facebook groups marketing techniques could generate a viral effect that would build optimal business outcomes besides long-term customer relations.

Facebook groups are dynamic in offering tested marketing strategies that are proven to be effective and efficient in producing favorable business results. Long term secure affiliate or Joint-venture connections are possible on a local or global scale. The proper deployment of Facebook groups establishes the brand, business and marketer. Wider market recognition could be generated via Facebook groups where the marketer and business could be introduced professionally to targeted customers within the social media community.

Every online business owner and marketer aims to attract more visitors to their website from the millions of members in Facebook. Thousands of potential business leads form dynamic Facebook communities which are focused on some specific niche or topic. Marketers could leverage on one or more Facebook groups or communities to draw more web traffic that would boost their online businesses further and faster. Their business mailing list could grow quickly to overcome the intense market competition and stay relevant in the market to benefit consumers and themselves.

Potential Viral Effects

The right selection of Facebook groups by Internet marketers could boost their online marketing strategies and campaigns. Even a viral effect could emerge if the right topic is identified and marketed dynamically.

In order for potential viral results from Facebook groups marketing to happen, strong customer relationships must be generated with every potential business lead. Facebook offers a myriad of groups or societies in which the Internet marketer could network for an effective advertising campaign that could trigger viral marketing. However, a consistent effort in connecting and building customer relations is required.

Better choices of relevant Facebook communities serve to extend the marketing results of the Internet marketer as long as there is an active participation that ensures a clear recognition of the marketer’s field of expertise identified. Viral marketing could happen anytime today with any online business in any niche when there is a strong and dedicated focus on the quality and value of the brand and products.

When the content information is compelling with plausible solutions available, this could trigger off an innate desire to forward the message. Web consumers could also act on the spur of the moment in sharing the value-added information to their personal circles of contact. These propagation actions are executed sincerely without pay or commission by the company or marketer. Viral marketing happens when the content is too good to be kept for self.

However, viral marketing could also work negatively where the poor quality products or badly written content could be so repulsive that web consumers are so disgusted at its presence. The wide spread of bad news through viral marketing could ruin a business and marketer’s reputation if careful thought is not exercised from start to finish before implementation.

Facebook Groups Marketing Dynamics

Relevant and dynamic Facebook groups could pave the way for greater connectivity with potential business prospects and customers especially those in identified niche markets. The marketer is poised to connect with like-minded web consumers on Facebook who are willing to support the brand, business or marketer in some way or other.

The marketer could disseminate relevant brand information conveniently to participating Facebook groups of members who share the same interest. It is easier to develop the best of online marketing strategies when a particular group is targeted as with Facebook groups. These private networks embrace similar questions and thoughts regarding the business which makes it easier for the marketer to handle or offer a plausible solution that is probably acceptable by most group members.

Little effort is required to maintain Facebook groups as most members are eager to participate. Marketers would enjoy receiving constructive criticism or feedback for improvement when they are proactive in their chosen Facebook groups. However, joining too many Facebook groups could create hassles for the marketer who may not be able to find enough time and effort to focus on all equally unless one has the experience and good management of all committed Facebook groups.

Finding Best Facebook Groups 

Of course the best Facebook groups to join would be those that would generate optimal business outcomes for the marketer. However, there are millions of Facebook groups on the Internet which are known to be active private networks or alliances. The web is full of online communities in every niche or interest.

It is desired that marketers seek Facebook groups that are related to their business niches. These online communities should be active with a good membership size that would form potential business leads. However, marketers may also choose Facebook groups that include industry leaders in their preferred market niches to learn from these market experts. Some marketers may choose peer Facebook groups to connect and exchange business ideas. There are many reasons in choosing different Facebook groups.

Conclusion

Creative Internet marketers are game to indulge in Facebook groups as part of their dynamic online marketing strategy if they are well versed with the dynamics of this marketing technique. A good understanding of the marketing concept and requirements would help marketers plan the best marketing campaign using the right tools and solutions.

Every business is different with different goals and objectives; hence, different Facebook groups would be sourced for achieving different goals at different degrees of success.

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Businesses that are giving up on Facebook due to failed marketing endeavors need to relook their marketing strategies. The growing number of Facebook subscribers exceeding 1 billion makes this social media networking site a hotspot for procuring targeted niche markets.

Business owners and marketers should consider the following 3 marketing strategies for implementation to spike up their Facebook Business Page marketing campaigns for greater consumer engagement and business growth.

1) Engage a Variety of Contents

The market is limitless on Facebook with a variety of consumers having different needs and preferences. The smart marketer should be engaging in different types of contents that would interest different types of consumers on Facebook. One could target by gender or age bracket if not by interests and needs. These could be identified through in-depth and careful market research by the marketer.

It is a known fact that same content is boring, especially with Facebook users who are on the web everyday for new and fresh content. As the adage goes, “there are many ways to skin a cat”, there are plenty of creative content which marketers could engage in to attract their desired potential leads and customers from the vast number of Facebook subscribers on the most popular social media networking platform in the market.

As competition rises rapidly today, variety is the essence of successful marketing on the Internet where marketers need to change with the market trend and flow according to consumer behavior and demands. Besides business branding and products or services, marketers could offer helpful tips and solutions to daily life challenges or share personal stories of success and failures in life, work or business.

Marketers could cater to the needs of different groups of consumers on Facebook by identifying their preferences with options of product photos, infographics, videos, articles and links besides stimulating questions or inspiring quotes. Different contents appeal to different fan groups to capture their attention with a higher degree of engagement on the brand and business.

2) Deploy Interesting Photos

Photos and pictures are excellent visuals to manipulate in Facebook marketing where business leads and customers could identify with the brand or marketer better than just text. This includes the deployment of social photos besides business-related pictures to encourage higher user participation in terms of comments, likes and feedback. When Facebook users are actively engaged with these photos, a good relationship could be struck to build trust and confidence in the brand or the marketer.

Any interesting photo is a crowd puller on Facebook to lure in the desired connections for growing the business. This may be just the first step of the marketing strategy in a dynamic marketing campaign; success has to start from one step.

Larger images often enjoy more support with more likes, shares and comments, especially interesting and attractive ones. Photos and videos could be shared on Facebook with a direct publish into the post over using a link with a thumbnail.

Facebook fan participation includes writing a caption on the posted photo to generate more interactions with potential leads and customers. This would inspire support to the brand through the provocative or inspiring images that tend to stir up the right emotions within the user.

Emoticons are highly popular and effective in Facebook posts which could be deployed in business marketing campaigns for a dose of enthusiasm and positive emotion to support the brand, business and marketer. A simple emoticon is also a dynamic visual which viewers could connect or relate to and would easily associate it with the brand and business.

3) Best Publishing Times

Although there may be billions of subscribers on Facebook, there are certain times where the traffic is at optimal levels at different geographical locations. Hence, it is critical to identify the best publishing times of posts on Facebook to catch the intended crowd of business supporters.

The right posting time encourages more active participation and interaction by users to offer immediate responses that impact others on the web. When the right time is missed, the news become stale and users would not feel excited to make any comments or share as they feel that the news is no longer current although they may still be the first to read due to different time zones.

The right time of posting refers specifically to the day and time to ensure the highest traffic availability for immediate responses. The best day to post on Facebook for optimal responses would be during weekends, especially Saturdays, while the good times would be non-peak hours for web consumers to enjoy the post. Hence, specific preferred posting hours would be between 8pm and 7am to secure a high number of likes or comments with a stronger participation in sharing the post.

Marketers’ Role

Internet marketers who deploy Facebook in boosting their marketing endeavors need to keep a watch out on consumer patterns of interactions with a clear identification of their preferences. This would be helpful in planning appropriate marketing campaigns using the right strategies that would generate maximum results as ROIs.

Another important aspect of Facebook marketing success is to ensure a constant user engagement that connects marketers with targeted Facebook users. Every post must be well thought out with the right audience in mind to encourage active user participation that would create a market buzz to impact others. This is important as statistics reveal that most Facebook users spend an average of 7 hours daily on Facebook whether through browsers or apps.

Moreover, instead of exercising hard-selling strategies most of the time on Facebook, marketers need to approach the more human side of users; appropriate user emotions should be stirred with the right post and different topics or subjects should be posted to encourage fans and followers to open up to the marketer on their needs and preferences.

Conclusion

Internet marketers and business entrepreneurs need to consider useful tips that could propel their online businesses to greater heights through well structured Facebook Business Page marketing strategies. When the fans’ preferences are placed as top priority in the marketing endeavors, sales would increase.

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Aspiring entrepreneurs today are indulging in Facebook marketing with the social media network deemed as the ‘mighty goliath of social media’ with billions of registered users that are potential business leads to any business. This is very attractive to small businesses wanting to source target demographics easily and readily without wasting time and money with billions at the doorstep for the taking.

Facebook Features

LotCon-Advertising-Facebook-Marketing280

Facebook is engaged by small aspiring business entrepreneurs to compete with the giants in the industry and market without losing out on resources, capital or returns. This social media platform is more than a place to share personal information, pictures or even videos for online social interactions; businesses could reap a fortune sharing and promoting relevant content that builds up their brand and market position.

Small business owners and marketers are quickly tapping into Facebook via the wide array of features that could be manipulated as marketing approaches in building consumer trust and confidence in the brand and products or services offered. It is easy to get started on Facebook with a free registration and the creation of a simple yet creative personal profile page or business page that is the focus of the marketing activities.

The following reasons compel small business owners to venture into Facebook marketing to derive optimal returns and results.

1) Easy to Build Trust on Brands

Branding is a difficult process in any market, but easy on Facebook with the millions of subscribers. There would be enough Facebook users who would be inclined towards the brand or business offerings to generate the desired level of trust and support in establishing a brand name.

Many local brands are well established through Facebook by leveraging on its wide domain and easy acceptance by web users. Facebook trust is established through the common acquaintances in the social media network community that knows and likes one another. As one shares or posts a piece of content, many responses are expected in a short period with a strong level of trust inclined and an acceptance of the content as true and accurate.

Little effort is required to garner credibility once web users are enlisted into that specific social community.

2) Huge Reservoir of Potential Leads

 Facebook offers billions of potential business leads to any business one may wish to start up on the Internet. There is no need to seek viable business prospects with the millions waiting to be called upon and millions more waiting to enquire what is offered.

The world’s largest social media platform contains all walks of life from every nook and corner around the globe to be viable business customers for any business big or small. The onus is on the marketer or the business entrepreneur to tap into Facebook for the preferred niche audiences as market potentials.

3) Deeply Engaging and Interactive

 Facebook users tend to be highly engaging on this social media networking platform with many hours indulging in online connectivity and interaction, especially with sophisticated mobile devices that have dynamic apps.

With the long length of interaction time on Facebook, small business entrepreneurs are able to engage identified potential leads or enjoy more success in finding preferred niche markets at any time to build their leads list.

 4) Multiple Connections

 Facebook marketing allows multiple connections with one marketing efforts that makes the activity very cost effective, especially when high returns are generated. This huge community grows exponentially with the average Facebook user having an estimated 350 friends in its circle of influence.

Marketers could share contents at one level of influence with deeper and multiple levels of sharing made possible through that level of connections.

5) Simple ROI Tracking

Facebook offers an exciting feature known as ‘Insights and Analytics’ that ensures targeted user groups to view business ads and messages with accurate reports which are in-depth on Facebook advertising.  This user friendly and helpful online analytics tool helps new business entrepreneurs to understand their market position from detailed figures on their marketing endeavors and advertising escapades. Small business users are able to gauge how responsive are their marketing campaigns and strategies to improve where required.

6) No Missing Out on SEO in Search Engines

The high popularity of Facebook attracts Google’s search algorithm to include the social media’s public content in its searches. Hence, a well designed public business page on Facebook could be picked up by Google with a high ranking that contributes to attracting more web traffic to the website.

Marketers would have less work to do in ensuring a favorable stand with top search engines like Google in securing high SERPs to benefit their business brand and market visibility.

7) Up-to-date Competitor Monitoring

Facebook business pages have become very ubiquitous to be publicly available with an alert eye on direct competition that would allow marketers to stay ahead at all times. It is usually not easy to keep pole position with the rising competition in the market from all quarters.

However, some complimentary companies could strike up an alliance to become business partners with the right conditions set in place. Small business owners and marketers could leverage on the strengths of these alliances to move forward in the market more quickly than scheduled.

8) Get Personal without the Clutter

Loyal customers are very supportive of the brand and business when the presentation is on a personal level that allows the entrepreneur to be transparent with more opportunities for personal customer interactions. There is no need to clutter the main website with the proper provision of contents conveyed to specific customers on a personal approach which Facebook offers through its varied features.

Conclusion

These exciting reasons should suffice to attract any aspiring small business entrepreneur to jump into the bandwagon on Facebook to get going on the playing field with the big boys and survive. However, Facebook marketing should not be the only marketing strategy to be adopted to grow the business. It is excellent to get the business off the ground for new business entrepreneurs seeking a business opportunity without getting drowned in the ocean.

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Facebook Business Promotions More and more modern online businesses today are looking at social media to assist in effective Business Promotions that would win over more customers in the local and non-local environments. This is where social media giants like Facebook and Twitter could boost their business operations, sales and web traffic tremendously with low cost.

Facebook Marketing Effects

Local businesses are jumping onto the social media platform to leverage on Facebook for more benefits in marketing operations. Facebook is favorably adapted into the business’s marketing mix for the best ROI.

Facebook offers plenty of exciting features which could prove viable for businesses in promoting the brand or products and services. The Offers feature on Facebook is widely manipulated by online businesses where online coupons could be generated on the local business page which is promoted via newsfeed to attract potential business leads and customers.

Web consumers find this coupon offer convenient and more attractive in deciding to make a purchase without the hassle of pushy salespersons insisting on a sale closure. The free coupon allows consumers to try out the brand, product or service before taking on more. Businesses are able to gauge the effectiveness of their marketing strategies and choice of coupons to attract the right groups of consumers.

Facebook marketing could ripple through local small businesses to large businesses outside the local vicinity as the business progresses in size and operations. Non-local or international business growth is easily accommodated with Facebook marketing as the Facebook marketing features are available at a local or non-local environment.

Steps in Synergizing Marketing Strategies

Every Facebook marketing strategy could be enhanced with the right marketing tactic that satisfies local and non-local targeted niche markets. This may take more effort and creativity on the business owners or marketers, but the rewards are greater in comparison to single marketing endeavors. More creative juice should flow once the business owners or marketers get the hang of Facebook marketing with other market dynamics to impact local and non-local markets to boost their business outcomes.

Step 1 – Identify the Irresistible Offer

When businesses give an attractive offer that is free and useful to targeted consumers, it would draw in more potential business leads to boost the business operations, sales and bottom lines. Such offers are usually irresistible to consumers who are inclined towards the brand or products that are useful and relevant to their lives and work.

These attractive offers could come in the form of discounts and promotions as well as free sample products or accessing to exclusive articles and videos that would benefit consumers. A simple call-to-action of clicking on the ‘Like’ button to secure the free offer is such an easy task which would attract many consumers. The high ‘Likes’ augur well with top search engines that would accord a high page ranking to benefit the business in terms of boosting the market visibility and reputation of the business and brand.

If the attractive offer has a short timeline that is a close expiry or validity date, it is likely that more consumers would be drawn to it with a higher number of responses on call-to-action.

Step 2 – Prepare Promotion Banners

A dynamic Facebook marketing campaign with local and non-local businesses should include online banners of promotion. At least two business promo banners should be designed and created for fans and non-fans as each category of consumers have different needs and inclination towards the business and brand.

Facebook banners have specific tab requirements on the width and length using maximum 520 pixels. These banners could be very instrumental in attracting the right crowd with the right colors, images and text in promoting the brand or products. A creative design would certainly stir up more interests on the business brand for a closer look at the available offers.

Step 3 – Special Business Promotions  Additions on Facebook

Facebook offers many exciting features which could be added to the online marketing campaign implemented by marketers for greater results. This includes adding HTML or FBML application to the page to boost market awareness.

Marketers could also enhance the Welcome Tab as the default landing tab for all web visitors, especially non-fans on their first web visit. Visitors would feel warmth on sighting the “Welcome” sign that is more personal than the default Facebook page Wall. The setting could be activated personally using the “Setting” button on the Facebook wall tab.

New tabs should always be checked and tested for smooth functionality to avoid confusion and frustration. This would help system administrators to be more focused on the marketing components without losing track of the marketing objectives. Sighting two banners during the testing stage could be rather confusing for even administrators.

Step 4 – Detailed Tracking with Google Analytics

Facebook marketing could prove to be even more dynamic with local and non-local business promotions when proper tracking of the marketing strategy and campaign is administered. Good tracking is essential to high returns on investment by farsighted marketers in their business development and expansion in the market.

Tracking the success of every Facebook marketing endeavor is easy through Google Analytics where customers come by the custom Facebook page. The tracking activation could be imbedded in the Welcome tab using Google Analytics code directly.

Big or Small, Local or Non-local Businesses

Facebook marketing is feasible for all types of business in different industries today. A high number of ‘Likes’ on Facebook could boost the company’s market presence and status with more crowd to its website besides the favored SERP ranking by top search engines.

With the millions of Facebook users and subscribers plying the platform daily, many targeted consumers could be procured by online businesses that deploy creative marketing tactics on this giant social media. Local and non-local businesses could enjoy lots of potential leads for more sales at lower marketing costs with a simple profile setup.

Creative Business Promotions Marketing strategies could be designed and implemented in attracting more web consumers from Facebook to support the business brand. As the business fan base increases, the quantum of sales would also increase.

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LotCon-Advertising-Facebook-Marketing280The advent of social media transformed not only communications and connectivity, but also business and lifestyle. Today’s digital era brings forth new business opportunities from every nook and corner of the world with the Internet as a vast and transforming platform to take any business into new heights of success and glory.

The heavy dependence on technology today moves more and more consumers to connect on the Internet through social networks such as Facebook. More companies and marketers are proactive in social media marketing via Facebook that boasts of millions of users with tens of thousands plying its platform daily all across the globe.

Social Media Optimization 

Every modern business knows that it is vital to optimize its website and contents before sharing across the currently popular social media platforms. Social media optimization (SMO) performs this task with exact precision that is efficient and effective in promoting the brand and business offerings. The end result would be more traffic to the web business site to be converted into sales and profits.

Facebook provides an excellent platform that allows marketers and business entrepreneurs to promote their brand and wares as well as services to a wider scope of potential business leads at very low cost. Marketers with a Facebook account could kick start their SMO process through a Facebook profile page to introduce themselves to the millions of users on Facebook.

The profile page allows the marketer to connect with other Facebook users on the same grounds that would attract like-minded individuals who could be potential business customers or investors. Another important page that marketers could create is a business page that identifies or relates to the marketer’s area of specialization.

This page should be interesting and relevant to a targeted audience group with the best configuration that helps the viewer identify specific details of the marketer, brand, company and location. A unique and original presentation offers a good impression to viewers who are stirred with curiosity and interest to get to know the marketer or the brand.

Continual Process of Optimization

Successful utilization of social media for optimal marketing comes with a continual update of interesting posts and relevant links. This is crucial to keep the audience attracted and interested in following the brand or potential business offers. A healthy, steady flow of web traffic to the website is required to ensure market relevancy for the brand or business.

Every successful business today requires a steady group of loyal customers who could be selected from social media platforms with the best of SMO. Organic traffic is best generated this way instead of buying from purportedly leads suppliers in the market with a diverse mixture of leads that require filtering. Such a large fan base may not necessarily contain potential leads that are useful to the company’s bottom line at the end of the day.

Once an organic leads list is generated, the marketer must constantly engage with these potential leads; otherwise, they could be lost to competitors who are always stalking to lure them away. This involves regular postings, replying to comments and queries with an active online forum participation that would interest fans and followers. These are all part of good SMO which would attract the attention of search engines to be accorded a high page ranking to lure web traffic from other sources.

Effective Content Marketing

An optimized social media website requires high quality content that is relevant and interesting to attract web readers and captivate their attention. The best choice of words in an article posting is required to interest the web reader from start to finish.

Interesting themes and topics are preferred to capture the right niche markets even on Facebook. This would generate appropriate potential leads that support the brand and business with a strong relationship established. An effective SMO through Facebook Marketing would cover high quality content besides brand pages creation, cover photos design and profile photos which professional graphic designers are capable of.

When the right contents are generated consistently on Facebook using SMO, more web traffic would come by as search engines would respond favorably to the high quality structure and contents posted. This requires creative skills and sufficient resources to be significantly successful in any SMO marketing attempt.

Desired Marketing Skills

The preferred marketing skills which one could indulge in an effective SMO marketing would be white hat SEO, search engine marketing and social media marketing. Many tech-savvy business owners and marketers also apply offline marketing strategies to drive traffic in their online marketing campaigns using relevant tools for the optimal returns.

Search engine optimization (SEO) techniques are commonly applied with SMO on Facebook to enhance organic searches for higher search engine rankings. This would include on-page and off-page optimization components that could impact the web business site. Good links are important in building the market visibility and credibility of the web business on the Internet in good SEO.

Search engine marketing is also quite popular amongst Internet marketers who have the budget for online advertising. This paid search advertising could generate a huge volume of traffic for the marketer who must bid for their ads to be displayed prominently. SEM allows directing the desired traffic to any new website that has not been indexed as yet by search engines or to a landing page on Facebook for more results.

Social media marketing manipulates social media networks on displaying ads that would attract the required web traffic. Targeted niche markets are possible and precisely identified through social media marketing to provide the best of potential leads for the business.

Conclusion

A comprehensive SMO strategy is possible when the best of online marketing technique is implemented creatively in any marketing campaign to boost business outcomes. Facebook with other social media networks form dynamic marketing platforms today. SMM is easily successful with the proper implementation of SMO where best social media practices are adhered to consistently.

A proper Facebook profile or a well-designed fan page would fetch better results with the right execution of Social Media Optimization (SMO) practices.

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Facebook Ads, coming soon...

Facebook Ads, coming soon…

Facebook is renowned as a dynamic online marketing platform after Google. With millions of subscribers, Facebook offers the best environment to reach thousands of potential business leads every day as tens of thousands ply the platform. Any Internet marketer would view Facebook as a gold mine with plenty of nuggets to harvest daily.

However, Internet marketers must be familiar with the basics of Facebook marketing strategies to generate endless streams of potential leads before they can dominate the market.

Understanding the Dynamics of Facebook

Marketers must remember the origins of Facebook as a social network that was designed to communicate and connect with others efficiently and effectively; it was not meant to be a marketing platform where marketers pitch their sales on preferred brands and products or services.

Nevertheless, technology has progressed so dynamically that Facebook has been roped in as a powerful online marketing platform with great results. Both consumers and marketers are hooked on Facebook marketing to get the best of business deals that benefit.

The dynamics of Facebook lie in the platform’s simplicity. An account on Facebook suffices to kick start the marketing endeavors of an excited Internet marketer with a picture in the profile page. Interesting personal details in the profile page would start drawing like-minded individuals to the marketer who should connect immediately these potential leads.

The Facebook profile page is extremely versatile in attracting the desired niche business audience when the right information is filled in for a public display. The marketer’s profile acts like a calling card which would have others calling in if the marketer’s profile facts are interesting or intriguing to be fans or followers. Marketers could boost the in-crowd with blogs, Twitter and capture pages on the profile section that would draw traffic from various quarters for a larger selection of potential leads.

The proper profile page setup would have many clicking on the website URL to learn more about the marketer and make the initial contact. The marketer should show initiative, adding new contacts to their personal list on a daily basis to grow their mailing list. As the list grows, others would come on automatically as they are curious to note a growing list. However, an over-excessive addition of friends could incur the wrath of Facebook administrators who would consider the action as scam activities.

Manipulating Facebook Features

After the initial setup of profile page and getting the hang of adding in fans and friends on a daily basis, marketers could interact and engage with their potential leads in various ways to establish a strong friendship. The Facebook “Like” and comment columns are great attention grabber on postings to attract others.

Marketers should also ‘like’ potential leads’ pages with encouraging comments that would win them over as friends to kick start a good relationship that would benefit business later. Facebook comments are very effective in showcasing the marketer as the comment is displayed on the potential lead’s wall which is visible to all the contacts of the individual. Hence, marketers stand to draw more business prospects from one account with a simple comment. More traffic would be channeled back to the marketer if motivating comments or postings are executed. This could include inspirational quotes, videos and appealing images or blogs. Interacting constantly with Facebook users is dynamic in manipulating Facebook for the marketer to secure more traffic.

Marketers have a powerful platform to share pictures and videos which may be of any topic or theme besides brand and business-related. The types of pictures and videos shared on Facebook reveal the personality and character of the marketer which would attract others. Videos on Facebook are becoming popular as it is easy to produce a video on Facebook which allows a simple upload or an instant shooting that would be uploaded without hassle. Business promo videos that are well produced to be fun and entertaining could score as well as personal themed videos for getting to know one another. The videos are great for displaying networking events and funny incidents while personal achievements and discoveries could be shared to influence others.

The Facebook Groups feature is a very powerful marketing feature for marketers who understand its dynamics to win more leads and dominate the market. This Group feature positions the marketer as a market leader or expert who has useful and important information to be disseminated which readers or followers would benefit if they come on board. Those who join the marketer’s group would be opened for conversion as they would want more of the goodies showcased. The marketer could create or join any number of Facebook groups that would steer more traffic to the website for conversion to sales.

Facebook Marketing Strategies

Facebook offers a host of exciting marketing strategies that would generate high traffic volume effortlessly. Marketers could manipulate the Facebook event feature in creating an online public event which is open to all Facebook members. This alone opens the floodgates of high web traffic from Facebook with a specific URL to communicate and integrate with other social networks such as Twitter and Pinterest.

There is also the powerful Facebook Wall post where messages and comments could be posted by the marketer to promote the brand and business. However, marketers should post useful and relevant content effectively on these walls to attract the right crowd as potential leads for the business.

Marketers could also get on with blogging to capitalize on Facebook Notes where the blogs could be visible to all Facebook users. It is easy to deploy Facebook Notes marketing with the available import apps on the marketer’s blog content into Facebook Notes automatically.

Conclusion

There is no end to the number of ways Facebook could be engaged in generating massive potential leads from its millions of users and subscribers. The onus is on the marketer to be bold and creative in manipulating the platform’s features proactively to attract targeted potential leads for the business.

Facebook is a free for all social media networking platforms with high savings when its features are well manipulated in effective marketing strategies for drawing more leads to establish a stronger market presence for the brand and business.

Facebook Marketing

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LotCon Facebook MarketingNeed to know more about Facebook Marketing for YOUR business? Check our latest publication: LotCon Facebook Marketing

 

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Facebook's EdgeRank Algorithm With the growing popularity of Facebook on the Internet today, business owners and marketers are quick to embrace all of Facebook to brand their businesses quickly and successfully to stay ahead of the rising competition. However, this popular social media networking site is also proactive in tightening its dynamic features to ensure highest standards and processes amongst its users.

There is an active exercise by Facebook to instigate a more stringent processing algorithm known as Facebook EdgeRank Algorithm.

Offerings of Facebook´s EdgeRank Algorithm in the Marketplace

Facebook EdgeRank is a special feature on this social platform to determine the display of contents on its followers’ newsfeeds.  This is a crucial feature which business owners and marketers need to exploit diligently and creatively in order to be noticed in the market and drive traffic to their web business site.

The continual changes to the EdgeRank algorithm in Facebook cause lower traffic generated to web business sites which no longer comply with the updated stringent features. Aggressive business owners and marketers who wish to continue to manipulate Facebook marketing must seriously consider upgrading their web business sites to comply with the latest requirements of EdgeRank; otherwise, the traffic volume would continue to decrease.

The dramatic drop in traffic visiting the Facebook posting page is a great concern for business owners and marketers who rely heavily on high traffic to boost their branding and business outcomes in the market. Important factors of manipulating EdgeRank appropriately must be considered to ensure a quick adjustment to effective business branding activities for higher traffic and wider market visibility that benefits the brand and business at the end of the day.

1) Strong Relations among Users

Business owners and marketers who are anxious to capitalize on Facebook EdgeRank algorithm must work hard on the strength of their relationships with fans and followers. Although Facebook boasts of millions of active users, personal relations are to be identified and worked on to establish trust and confidence besides respect and support between marketer and Facebook user.

A strong interpersonal relationship could be achieved through more interactions made between the parties. Frequent comments, sharing of information and likes help pave the way to understand potential business leads better to establish a strong relationship before successful business opportunities emerge.

It is crucial to have fans and followers responding actively on newsfeeds between the parties that would generate a mutual respect for later business opportunities. There must be a reciprocal response between marketer and potential lead that would boost the number of viewers on a profile page. Hence, the items on display must be so interesting, relevant and appealing that viewers would respond supportively to drive a higher ranking by Facebook EdgeRank.

Such affinity relationship requires constant and consistent real interactions. The brand page could boost wider market presence with a better affinity relationship. Marketers need to be proactive in not following fans’ posts alone, but contribute interesting contents dynamically that would secure the approval of their fans and viewers.

An interesting or helpful comment on a fan post could stimulate a stronger affinity with the marketer while waiting for the right opportunity to promote the business and brand. Facebook EdgeRank determines the edge a brand has in the market or at least on this social platform depending on the strength of affinity stimulated.

2) Greater Weight or Market Credibility

A good evaluation by Facebook EdgeRank Algorithm on the user’s news feeds augurs well by the social networking platform as well as the industry and consumer market. Facebook itself is a tower of credibility in the market and its ‘Like’ feature is noted to be a good indication of the post’s weight or credibility on the Internet.

Marketers and business owners should be diligent in doubling their efforts to encourage more Likes and comments that boost the weight or credibility of the page. This would require consistent quality content that is enjoyed by followers and fans. Marketers and business owners may need to incorporate dynamic marketing strategies, including video marketing, images and backlinks to direct organic traffic to their web business sites.

When quality contents are posted, greater user engagement is generated which is noted by Facebook to accord more weight and credibility to the page. The sophisticated EdgeRank algorithm is powerful in identifying and evaluating newsfeed contents that manipulate the latest technologies and solutions. Plain text displays are not highly ranked by EdgeRank which generate a lower traffic at the end of the day.

Good EdgeRank evaluation with better weights could be secured by posting a mix of pictures, videos and useful links as well as an inspiring quote or one liner motivation. This approach brings on more weight to give the marketer more edge and dynamism to attract more traffic.

3) Fresh Content Desired

Facebook EdgeRank algorithm prefers and diligently seeks a fresh content constantly to provide its social networking users the best on the Internet. However, there is a double-edged feature with such imposition. Fresh content may not be deemed fresh when it is evaluated later in the day with lots of other fresh contents on display which are dutifully evaluated by EdgeRank.

But a user may consider the content fresh upon opening their newsfeed for the day. EdgeRank may have re-evaluated the post to be less than engaging by then which in a way robs the user of viewing the content that might be beneficial to them. With the massive submissions of information to Facebook today from its millions of users, a few hours posting would be considered ‘old’ or outdated in the afternoon or evening.

Hence, frequent posts are necessary to provide the latest updates that would be rightly evaluated by Facebook EdgeRank Algorithm. The best posting times would be when most fans and followers are online to view the posts that would be rendered as fresh. Otherwise, when fans and followers view the posting later, the news would not be considered fresh and of value by the social media algorithm.

Conclusion

A proper understanding on Facebook EdgeRank Algorithm would help marketers and business owners in deciding the best marketing steps for successful marketing campaigns that build brands.